My work

Working at an ad agency has given me lots of opportunities to work on exciting and interesting brands. Below are some brands and websites that I have contributed to throughout my career.

Tidy Trash Bins

Tidy Trash Bins, LLC is a Rock County based, family owned business specializing in garbage can and recycle bin cleaning services.

Role: Art Director, Developer, Tester and Designer

The site was created in 2019. The client wanted a fun logo that incorporated a garbage bin, bubbles and a pressure washer. This is the first time I’ve had a logo incorporated onto a truck wrap and I like how it turned out.

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Techstaff

Milwaukee, Wisconsin technical staffing agency with experienced engineering recruiters building strong relationships with clients and candidates.

Role: Art Director, Developer, Tester, Photographer and Designer

The site received a redesign in 2018. I built the website, conducted testing, shot the staff photography, updated SEO and designed the website. The goal was to create a site with a modern look, updated SEO and a responsive design. Working directly with the owner, I helped create his notebook of ideas into a reality.

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Aeroforce Logistics LLC

Aeroforce Logistics LLC is a Milwaukee based aerospace parts provider.

Role: Art Director, Developer, Tester, Photographer and Designer

I designed the logo, shot the staff photography and built the website. The client wanted a clean site that was simple and straight to the point. The owner loved the logo so much she had it made as a tattoo, that’s a first for me.

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Dutch Touch Lawn Services

Dutch Touch Lawn Services is a Milwaukee based landscaping and greenhouse business.

Role: Art Director, Developer, Tester and Designer

I designed the logo, shot the photography and built the website. The original site was built in the late 90’s (animated gifs!) and needed a major redesign. The result was a modern responsive design that increased customer bookings as well as a drastic increase in SEO rankings.

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Nail Lounge

Nail Lounge is a nail salon located in Germantown, WI.

Role: Art Director, Developer, Tester, Photographer and Designer

I designed the logo, shot the photography and built the website. The owner wanted a website to help drive business through SEO and Social marketing. The result was a modern responsive design that increased customer bookings and a better user experience over the competition in the area.

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United Vacations

United Vacations is an online travel agency that sells air and hotel packages to customers through their website.

Role: UX designer, Lead Developer, A/B Tester, Art director, Designer and Project Manager

I built the site from the ground up in 2013 with a small team of people. I've had many roles and have worn many hats throughout the life of the website. Wireframes, comp creation, art selection, development, new page builds, testing and presenting to name a few. With the help of an A/B testing tool called optimizley, the site has gone through many changes and updates to provide the best user experience for customers interested in purchasing a vacation package.

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Southwest Vacations

Southwest Vacations is an online travel agency that sells air and hotel packages to customers through their website.

Role: UX designer, Developer, A/B Tester, Designer

I joined the Southwest team in 2018 to provide development expertise and a fresh look at user experience. I maintain the website day-to-day and mainly work on large scale projects that require development, design and project management. With the help of an A/B testing tool called optimizley, the site has gone through many changes and updates to provide the best user experience for customers interested in purchasing a vacation package.

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Funjet Vacations

Funjet Vacations is an online travel agency that sells air and hotel packages to customers through their website.

Role: UX designer, Developer and Tester

I assisted with the redesign and build of the Funjet Vacations website. Large scale projects that I've worked on for Funjet include: Secure (HTTPS) conversion, Optimize site speed and optimize seo throughout the site.

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User experience

TECHSTAFF Homepage

The old TECHSTAFF website homepage had a lot going on. The client wanted a more focused approach while still keeping an eye-catching design. Through analytics and user testing, I determined the most important user flows of the website.

“Find jobs” and “Find talent” had the most interaction for the website. Call-to-action buttons were placed on the homepage to drive traffic to the pages. The result was an increase of traffic to the pages as well as an increase in call volume for recruiters.

United Vacations email sign-up

The United Vacations email sign-up was updated from a static section on the homepage to a javascript pop-up. An a/b test was created to see which scenario worked best for an increase in email address submission. After weeks of running the test, the pop-up version of the sign-up won. The result was an increase in email sign-ups and it created more room on the homepage by removing the static section.

United Vacations booking tool

The United Vacations booking tool was overhauled to reflect data from user testing and analytics. The older version of the tool was a bit bulky and had slow interactions. The newer version of the booking tool was streamlined for ease of use as well as updated to meet accessibility guidelines.

The result of the update was an increase of users entering the booking flow as well as an increase in vacation sales.

United Vacations theme landing pages

The United Vacations theme landing pages were updated to enhance the user experience for the page. The old version had a lot of information and did not feature a prominent booking tool. The new version was updated to feature a booking tool and created options to promote featured offers. All of the changes were determined through user testing and analytics research. The result of the new page created a streamlined page that increased user flow into the booking tool which ultimately increased sales revenue.

Booking engine enhancements

The booking engine form was updated to meet ADA standards and have a buttoned up look. The form was updated to remove unneeded white space and tightened up to enhance the mobile view.